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Kristine Roberson – Beyond the Logo

Author: Kristine Roberson

  • 7 Etsy Shop Marketing Strategies that work

    7 Etsy Shop Marketing Strategies that work

    For artists, handmade crafters and digital creators, Etsy can be a great platform to sell your wares. But, Etsy is its own animal with its own set of search engine rules and algorithms. If you keep close attention to what Etsy is saying and emphasizing, your shop will be successful. Here are 7 Etsy shop […]

  • Building A Successful Website with these 8 Marketing Tactics

    Building A Successful Website with these 8 Marketing Tactics

    These days, there’s a plethora of tools available to allow just about anyone to build a website. But without a well-thought-out marketing plan for it, your website could be just a bunch of pictures and text. Your website needs clear direction, with its primary purpose of attracting leads, prospects and customers to your business. Follow […]

  • 6 free Small Business Marketing strategies

    6 free Small Business Marketing strategies

    As a business owner, we get calls and emails nearly daily from salespeople trying to convince us to part ways with our limited marketing budgets. Marketing your small business or home-based business doesn’t have to be costly. With some hands-on work and DIY, you can pull off some impressive marketing results on your own and […]

  • Grow Your Coaching Business: key marketing strategies

    Grow Your Coaching Business: key marketing strategies

    If your coaching business provides a very unique service with very little competition, congratulations! But what if you are just one voice in a full choir? Everyone is singing the same song, at the same level, and to the same audience. How do you stand out from that choir? Here are seven tips to grow […]

  • Digital Marketing Beyond Social Media

    Digital Marketing Beyond Social Media

    The recent crash of Facebook and Instagram left many social media marketers and influencers stranded for a day, wondering what to do with themselves and how to promote their businesses that day. Let this be a lesson to everyone! You simply cannot rely on other business platforms for your only marketing strategy. What would happen […]

  • What is Branding & how to create a Brand Strategy

    What is Branding & how to create a Brand Strategy

    A ton has been written about business branding and brand strategy. It seems like everywhere you look, someone is offering to create a brand for your business. What is branding? And, how do you create a solid brand strategy? I’m going to ruffle some feathers here, but you need to hear this: no one can […]

  • 8 Inexpensive Small Business Marketing Ideas

    8 Inexpensive Small Business Marketing Ideas

    Small business owners have a plethora of tasks, duties and processes to manage within their business. Oftentimes, marketing falls to the wayside, usually due to a lack of time, a lack of understanding or a lack of funding. Marketing your small business doesn’t have to be time consuming, complicated or expensive! Here are eight great […]

  • The Top 10 Marketing Strategies for a Successful 2019

    The Top 10 Marketing Strategies for a Successful 2019

    The must-have techniques you need to have in your small business’ 2019 Marketing Plan Marketing your business is often a daunting task for a small business owner or entrepreneur — but it doesn’t have to be. With small and consistent steps, you can get your 2019 marketing plan humming while keeping your budget happy in […]