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brand strategy – Beyond the Logo

Tag: brand strategy

  • What is Branding & how to create a Brand Strategy

    What is Branding & how to create a Brand Strategy

    A ton has been written about business branding and brand strategy. It seems like everywhere you look, someone is offering to create a brand for your business. What is branding? And, how do you create a solid brand strategy? I’m going to ruffle some feathers here, but you need to hear this: no one can […]